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Case Study: DELL

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    Mission

    Correcting postal addresses

    Base size

    800 million unique logs

    Coverage

    Europe, Middle-East, Africa

    Frequency

    Weekly

    Final quality

    More than 99% !

    DELL wanted to harmonize, restructure and correct their international database to allow
    marketing to address the entirety of its base.

    Datexis installed an infrastructure and tools to process each week the entirety of all countries and logs covered by DELL, correct, analyze and dispatch in the appropriate fields all client contact elements.

Implementing DATEXIS tools allows us to improve considerably the quality of our EMEA
databases. Involving Datexis in DELL’s complex processes allowed us to standardize and
homogenize our client data and thus allowed the CRM to provide a better service for sales
teams.

Vincent Hontebeyrie, CRM Director EMEA, DELL

Case Study: Nespresso

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    Mission

    Reactivating emails in quarantine

    Base size

    1,2 million emails /year

    Reactivation rate

    25%, representing 300 000 emails saved per year.

    Nespresso entrusted Datexis Digital with the mission to straighten out quarterly itsquarantine databases.
    In order to carry out this process, Datexis integrates into standard campaigns from Nespresso, routes them, analyzes returns, and extracts the appropriate emails which will be reintegrated into Nespresso’s standard fluxes.

Working with Datexis allows us not only to increase the size of our client emails database but
also first and foremost a rapid increase in sales revenue with a strong return on investments.

Setting up regular processing allows for controlling our quarantine base growth and ensures we
don’t lose clients.

Arnaud Caillon, Data Supervisor, Nespresso

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